Tag Archives: Hat

VERYUS

veryus clothing owl cap
Last week the founder of VERYUS contacted me asking if I ever wear caps. ‘Well, yes sometimes I do’, I answered. Two days later I received this very cool owl cap in the mail.
The cap has snapback and it fits me very nice around the head. It’s also very comfortable and perfect for the sunny days you don’t want to wear sunglasses but don’t want to be squeezing your eyes all the time either. The white part at the bottom of the ‘sticking-out’ part is white cobra print faux leather, which looks and feels very luxurious.

I wanted to know some background information about the brand, so I asked the founder of the brand, Julien Winkel, some questions:

How would you describe VERYUS?
To Explain Veryus I always use the following words: “Exclusivity, Elegance and Quality”. An important point, that I use sincethe start of Veryus, is that every product is Limited. Most of the time one product is really popular, like my blue suede cap, other brands will order more caps if their product runs out of stockbut Veryus wants to stay exclusive and we will not order more to keep the product limited.

When, how and why did you start?
I started Veryus because I had an inner feeling to make something big out of something small. Just like to plant a seed and watch and help it grow into a nice concept. Apparel always grabbed my attention, if you are walking down the street you recognize the kind of people by their clothing. In my home city, Amsterdam, street wear is really present, think of labels like Filling Pieces and Daily Paper. A lot of people are really biased about street wear nowadays, they think most street wear clothes are really baggy. I want to achieve the opposite, street wear can be decent and elegant. This new trend is named street couture.

What would you like to achieve in the future?
What I want to accomplish in 2014 is to make a lot of new collections for shirts but especially caps. The majority of the brands release 2 or 3 collections per year (summer/spring and autumn/winter). However I like to release a new collection if the other one is sold out. Of course I will keep the colours of the season in mind. For example I started selling this collection at the beginning of February; yesterday I ordered the new collection, sneek peak: more suede! I started designing by myself for the new summer collection T-shirts, last month I went to city archives to get inspiration for artwork about Amsterdam, the city I am raised and born. I love Amsterdam and I am a proud citizen, that’s why you can find 3 crosses in the logo of Veryus.

If you’d like to check out what they all got and also to order something, check out the VERYUS website here.

Also follow them on VERYUS Facebook, Twitter (@VeryusClothing) and Instagram (@veryusclothing).

Cap – Veryus Clothing
Top – Primark
Boyfriend jeans – Zara
Heels – Zara

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Yesterday’s outfit

Vest – ONLY
Tanktop – Primark
Pants – Primark
Shoes – Jeffrey Campbell
Hat – Zara Men
Bag – Louis Vuitton

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Goodmorning!

I will spend my day blogging, yay! 🙂

skateboard

BLUEPRINT EYEWEAR